Proudly Canadian Owned and Operated with 26 Stores in 4 Provinces.

31 Years. 26 Locations. 4 Provinces. 230 Employees.

OUR CORE VALUES

Be Grateful

Be Sincere

Be Kind

Be Committed to Quality

Have a Can-Do Attitude

Take Ownership

Leave a Legacy

OUR BELIEFS

WE BELIEVE THAT JEWELLERY BRINGS HAPPINESS TO PEOPLE’S LIVES

Jewellery brings happiness to peoples lives by evoking the emotions associated with special celebrations and meaningful milestones. The magic of jewellery is that it can instantly take you back to a happy moment or memory, every time you wear it.

WE BELIEVE THAT CUSTOMERS WORK HARD FOR THEIR MONEY, AND DESERVE TO BE HAPPY WITH EVERY PURCHASE THEY MAKE

Whether a customer spends $5, $500, or $5000, they deserve to have a happy and memorable experience. Customers can choose to shop anywhere, and when they choose to celebrate their special occasions with us–it is an honour and a privilege that we cannot take for granted.